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Barometro Retail Insights 2023 di Locala: Il Nuovo Retail è Ribelle in Risposta all’Impatto dei Cambiamenti Economici sul Comportamento dei Consumatori
Milano, 29 Agosto 2023 – Locala, azienda di tecnologia pubblicitaria specializzata in geotargeting lancia la terza edizione del suo Barometro Retail Insights. Condotto in collaborazione con la società di ricerca Marketing Insights, con sede a Parigi, questo report sulle tendenze della vendita al dettaglio si basa su un sondaggio condotto su un panel di 3000 europei. Tra i 15 trend che emergono da questa nuova edizione, 3 in particolare si distinguono con risultati simili in tutta Europa: 1. La crisi economica ha un impatto considerevole sul comportamento d’acquisto del consumatore e sulle strategie dei rivenditori. Secondo Sandrine Préfaut, Direttrice Europa …
La tecnologia di locala a supporto di Collirio Alfa. Planning di Media Club
originale disponibile qui. Il gruppo Dompé ha ottenuto buoni risultati dalle attività drive to store pianificate da Media Club (GroupM) insieme a Locala a supporto dei dispositivi medici Collirio Alfa, con il preciso obiettivo di incrementare la conoscenza del prodotto in uno dei momenti dell’anno di massima stagionalità. L’attività, che prevedeva anche una meccanica promozionale in collaborazione con Salmoiraghi & Viganò, è stata studiata per ingaggiare gli utenti che si trovavano in prossimità di circa 1.400 farmacie dislocate su tutto il territorio italiano. L’engagement efficace degli stessi si è reso possibile grazie a due pillar fondamentali di Locala: i dati …
Integrare il programmatic DOOH nella strategia omnicanale: i tre consigli di Locala
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Miele, azienda leader nel settore degli elettrodomestici premium, sceglie Locala e PHD, per una campagna drive to store a supporto della promo “Per un futuro migliore”.
“Hai scelto di essere sostenibile. Ora continua a farlo” – Nel febbraio di quest’anno Miele è stata al centro di un progetto pubblicitario cross-channel dedicato ai prodotti della linea laundry (lavatrici, asciugatrici e/o lavasciuga) e a una promo realizzata in collaborazione con DaunenStep. Dal 16 al 28 febbraio acquistando un elettrodomestico Miele a basso impatto ambientale, i clienti avrebbero potuto ottenere un piumino o una gift card del celebre marchio di biancheria per la casa. Oltre alla campagna drive to store, Miele ha scelto di attivarsi in parallelo con annunci display standard e native e con la radio, on air sin dal 30 …
Stop Wasting Money on Organic Visitors
Google decided long ago that brands would have to spend money to defend their most precious assets from their competitors: their brand names. Instead of focusing on new, incremental customers, brands today are still spending a good portion of a staggering $144.8 Billion on search advertising, with many of those clicks coming from their most loyal customers. What if you could save money on organic visitors to your stores? Paying for Organic Traffic to Your Stores Most brick-and-mortar brands don’t realize it, but they have a problem similar to this. Many drive-to-store campaigns result in the brand paying for organic …
Even Amazon Agrees: Shoppers Prefer Physical Stores
Online retail sales have been steadily increasing since Amazon first launched their book selling website in 1995, but despite many predictions to the contrary, the physical store still reigns supreme, with over 85% of retail sales being conducted in person. Despite Amazon’s incredible market share of eCommerce sales, the online store accounts for just 1% of total retail sales. This week Amazon is doubling down on the continued endurance of physical stores with the appointment of Doug Harrington, CEO, Worldwide Amazon Stores. In addition to over 500 Whole Foods Markets, Amazon’s physical stores include Amazon Go convenience stores, Amazon Books …
Locala’s Commitment to Corporate Social and Ethical Responsibility
Building on the steps that Locala, formerly S4M, has taken to reduce its carbon footprint and create an environment of diversity and inclusion, Locala has announced a continued commitment to engage employees in carrying out our mission. “As our company grows, so does our commitment to operating in a socially and ethically responsible manner by further solidifying and organizing our sustainability and diversity initiatives. We are thrilled to have had such an overwhelming response by our employees around the world to help support these causes,” commented Christophe Collet, CEO. Our Planet: Reducing Our Carbon Footprint In 2021, Locala received Bronze …
Leveraging Technology and Real Time to Generate In-Store Traffic
With the hybridization of consumption modes accelerated by Covid, stores must rethink their strategy to generate traffic. This is what Locala helps them do, as founder and CEO, Christophe Collet, explains. What is Locala’s mission and what are its solutions? For more than 10 years, Locala has been a leader in the drive-to-store market. We believe that the store is not only a place to sell, but also a place to connect with people and our mission is to drive as much traffic as possible to restaurants, stores and car dealerships. We are a drive-to-store platform, whose sole purpose is …
The Importance of UX Design on Ad Platforms
Learn why Sophie Delrot, VP Design at AskLocala, believes good UX design is key when creating an ad platform that actually performs – especially for small and medium businesses. Digital advertising has gone through many stages of evolution throughout the years. However, ever since programmatic—that is, data-driven, automated, digital—ad buying has become the norm for the vast majority of all ad spending, UX design has largely been forgotten as an essential element of advertising-platform design. This is the case primarily because highly skilled, experienced traders are now operating the actual campaigns, so there is little need to create intuitive, easy-to-use …