Blog
S4M General Counsel Thomas Adhumeau appointed Chair of IAB Europe’s TCF DPA Outreach Working Group
IAB Europe has appointed S4M’s General Counsel Thomas Adhumeau chair of their TCF DPA outreach working group, as the body seeks formal approval of its Transparency and Consent Framework. The DPA Outreach Working Group was set up by the TCF steering group to raise awareness and understanding of the IAB’s Transparency and Consent Framework among data protection authorities across Europe and in the UK. The goal of the working group is to ensure the industry is able to engage with data protection authorities when necessary to address their questions and/or concerns with respect to the Framework. Any feedback received from …
S4M Academy Podcast Lab: Episode 2 featuring VIOOH: The Mobile + DOOH Impact
The onset of digital out of home has shifted what is considered a broadcast medium to a programmatic and dynamic one, merging the benefits of digital planning and measurement with the power of traditional media reach. The channel is now able to leverage advancing technology and gain better access to more consumer data, allowing digital billboards to provide targeted messaging. While mobile is a key driver in executing effective drive-to-store advertising campaigns, the importance of having an omnichannel approach has come to the forefront in order to be able to deliver the best possible results for brand clients. Recent research …
Top 3 creatives formats for drive-to-store and what makes them great
Crafting a great drive-to-store creative is not rocket science, but it’s something that can make or break a campaign. At S4M we have a creative studio team with over 10 years of experience, and we have crafted many exclusive formats using our proprietary ad builder tool that are optimized for drive-to-store. Here’s what we’ve found works best: Lean away from heavily interactive formats Interactive formats are great for branding campaigns because they keep customers engaged and increase brand recall. However, that means we’re already asking customers to do something (interact with the ad), so clicking through or visiting the store …
S4M launches ‘Proximity by S4M’ to boost retailers’ local growth in France
[vc_row][/vc_row][vc_column][vc_column_text]With shops, car dealerships and restaurants reopening for business in France, customers are more willing to spend than ever. But brick-and-mortar stores still have it tough, so we want to make sure they have the most successful ad campaigns possible to bring customers back through their doors. At S4M, we know that local business matters. That’s why we’ve launched Proximity by S4M in France – a new omnichannel offer designed to help local retailers succeed. Using unique local market data from an exclusive relationship with France Pub, Proximity by S4M delivers retailers insights into how to effectively plan and activate …
S4M Stars – Ronit Roy, Product Specialist
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be Product Specialist? For all the ads you see on websites and apps, a part is served by the product that I build with my team here in Marseille. My day’s work involves onboarding new users on the product and bridging the gap between clients’ …
S4M Academy Podcast Lab: Episode 1 featuring Unacast: The Good of Location Data
In the first episode of S4M’s Academy Podcast Lab, we sat down with Unacast to discuss our recent global partnership, with the two people closest to it, Nico Saraiva, SVP, Strategic Partnerships (S4M) and Eric Hynes, Senior Director, Head of Client Success (Unacast). This is a particularly important partnership for us because the integration of Unacast’s human mobility data into the Fusio platform will allow S4M to better contextualize the real-world behavior of consumers and their in-store visitation habits so that we can drive more store visits to our brand clients’ shops, restaurants, and dealerships. While the conversation began as …
Location targeting vs audience segments, what’s better for your brand?
In one of our previous posts we discussed why campaigns with one objective and straightforward targeting perform better, but with so many options, how can you know which is best for your brand? When running drive-to-store campaigns, the main targeting decision you’ll have to make is whether you want to use location-based targeting or use aggregated audience data to find your audience. Although both options can result in a successful campaign, some product categories show more affinity with one or the other. When to use real-time location targeting Real-time location targeting, also called proximity targeting, consists of targeting users who …
S4M Stars – Emeline Muel, HR Manager
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be HR Manager? It means working on all subjects regarding employees. It’s very diverse: from payroll, recruitment and onboarding to HR development, training, meetings with the work council and answering questions. I support employees and managers in the various issues related to employment, their evolution, …
Deliver engaging ads that highlight your campaign platform
In this series, we’ve aimed to share three key strategies that political advertisers should consider for their digital campaigns if they want to win big during an election year. In this final installment, we are focusing on the importance of having an effective delivery method of a campaign message to connect with voters. In order to be truly effective, candidates need to deliver powerful messaging. By delivering a custom and engaging ad to voters in key districts, a candidate can really reinforce their campaign messaging, all of this through the person’s mobile phone — the device they are most likely …
What you need to know about the IAB’s Transparency and Consent Framework v2.0
With only three weeks left until the IAB’s TCF switches to v2.0, the digital advertising industry is putting the finishing touches to their policies to effectively deliver this collective vision. This second iteration of the framework enables users to opt in or out of advertising targeting under GDPR. With TCF v2.0, consumers can grant or withhold consent and exercise their right to object to their data being processed. It’s a step up from the first framework that allows users more control over their personal data. The IAB’s TCF v2.0 was officially approved by IAB Europe members in August 2019. S4M has been preparing for …