Blog
S4M Stars – Gadea Rodriguez, Head of Customer Success Spain
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be Head of Customer Success? I get to coordinate different departments to make sure S4M clients are as happy as possible. How would you describe yourself? I’d say I’m passionate about the things I do, I’m always happy to help and ready for a laugh! If …
The Importance of Purpose
Last year S4M took a new approach on how we wanted to help our different communities across the globe. Whether it be helping to remove carbon emissions through our partnership with Ecotree or donating revenue to help hospitals fight COVID-19 in France, we are looking at how we can give back. Partnering with Givsly in the US, we have begun to shift the way we think about how we are spending time with our clients, realizing that outside of the traditional lunches and happy hours, we can provide an experience that has a real purpose and is socially impactful. Givsly …
Learn something new about Fusio: Fusio Feedback
S4M is here to help brands succeed and we value your input on Fusio, our drive-to-store platform. We used to rely on you reaching out to our account management team to give us feedback – which wasn’t great for you or us. Fusio Feedback is an aspect of our drive-to-store self-service platform which will enable you to quickly leave us feedback on what works well and what you would like to see improved. Key features: Upvoting: You will be able to see the feedback requests submitted by other users – if there’s an improvement you think is more important, you …
S4M commits to the IAB’s Transparency and Consent Framework v2.0
The IAB’s Transparency and Consent Framework 2.0 was rolled out at the end of April. S4M fully committed to the scheme and supported V2 from April 1. “TCF v2.0 enables consumers to grant or withhold consent and also exercise their ‘right to object’ to data being processed. Consumers also gain more control over whether and how vendors may use certain features of data processing, for example, the use of precise geolocation.” – IAB Europe Since the announcement of TCF V2 S4M has been involved in its development through the IAB Europe’s TCF Steering Group, as well as other working groups …
S4M Stars – Sherbin Shamsuddin, Insights Manager
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be Insights Manager? It means creating insights to support and help S4M strategies. This is mainly about understanding client audiences, their behavior and connecting them with geolocation. How would you describe yourself? I’m a curious storyteller, wannabe statistician, foodie and mother packed in one! If …
S4M launches green initiative to help neutralize carbon emissions
S4M announced today a brand-new green initiative to help remove carbon emissions generated by its drive-to-store campaigns. In a long-term partnership with sustainable forestry company EcoTree, S4M will plant new forests to help offset the impact advertising campaigns have on the environment. From today, every advertising campaign run through S4M’s drive-to-store platform will have its carbon footprint reduced through the planting of trees. At current estimate, direct emissions from campaigns run by S4M equate to around 168 tons of CO2 each year. That means more than 5,000 trees would be planted in 2020 to help offset these emissions, with the …
S4M France to donate 10% of its revenue to national hospitals to fight COVID-19
We’re pleased to announce that, faced with this unprecedented crisis, our French office is rallying around the country’s health professionals and will donate 10% April revenue to the Fondation Hôpitaux de Paris – Hôpitaux de France to help them fight against this pandemic. The foundation aims to improve the quality of life of the children, teenagers and elderly who are in hospital, and plays a key role in the national effort to overcome COVID-19. For each advertising campaign we’ll be running, we’ll dedicate 10% of its allocated budget to this initiative – without any impact on the volume or the …
How brands can help their consumers during times of uncertainty
This is not the first time that the advertising industry has had to deal with an unprecedented global situation that resulted in major challenges for brands and agencies. Throughout, major brands have become staples within American culture, and this is not the time for them to abandon their customers — this is the time for them to support people, reinforce what optimism there is and help customers navigate what is going on. And while there is an air of uncertainty, and the space needs to be approached with care and sensitivity, we know challenging times often result in innovation. This …
S4M Stars – Quitterie de Langautier, Head Of Customer Success Benelux
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does your job involve? First, I’d just like to say I’m very proud to have set up the Belgian S4M office alongside Ruben, our Country Manager. As for my job, I’m in charge of the operational teams and I also take care of Account Management for our market. This …
Introducing Academy – 20-minute training sessions from S4M
S4M is introducing academy, 20-minute training sessions on drive-to-store. These weekly webinars are here to help you learn something new and prepare to get ahead of your competitors when we can go back to the shops! Click on the links below to register for the session of your choice or watch our replays: April 1 – Replay: Introducing drive-to-store advertising April 8 – Replay: Using Location Data April 15 – Replay: How to measure incremental visits April 20-May 1 – Replay: How does drive-to-store measure up in your market – US – UK – France – Canada – Spain – …