Blog
S4M Stars – Michelle Lim, Trading Manager APAC
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does your job involve? To make it brief, setting up and optimizing online ad campaigns and managing them daily to ensure KPI delivery! How would you describe yourself? I’d say I’m a nice person – most of the time 😄 I’m a dreamer and a doer. I live to …
S4M Stars – Caroline Sajas, Head of Operations UK
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does your job involve? My role is to ensure the smooth running of operations in the UK – including managing the ops team, ensuring we reach the highest level of quality for our clients and that all processes are followed. Alongside Rose, Head of Sales, our role is to …
2030 Trends – Are you ready for this new decade?
2019’s coming to a close, and with it ends a decade of innovation. In 2010, the iPhone outsold Blackberry for the first time, changing the way people accessed the internet and revolutionising the advertising industry. Since then we’ve seen Facebook become more than a social network, as it established its dominance on the advertising industry alongside Google. We’ve seen changes in the way personal data is used, with the GDPR and CCPA setting the rules for how advertisers engage with users going forward. There’s been countless mergers and acquisitions, innovations and trends (and more years of mobile than anyone can count). Outside …
S4M named one of France’s top tech companies by French Tech 120
We’re proud to have been selected in the French Tech 120, a program dedicated to French start-ups capable of becoming worldwide technology leaders. Our inclusion in the list is a ringing endorsement of our drive-to-store platform and underlines the potential of our business. The solid foundations we’ve built in the French market and our worldwide expansion into the rest of Europe, US and Asia, have helped us stand out among the hundreds of companies who applied to be part of 2020’s French Tech 120. We owe this recognition to our outstanding worldwide team and award-winning drive-to-store technology, which have made …
Lessons from the NRF Big Show 2020
If you couldn’t make it to New York this year, we’ve got you covered. After three days of intense discussions and discoveries, we’re bringing you the trends that stood out at the National Retail Federation’s trade show. This year, the conference highlighted retail’s importance as a massive data generator and raised the question of what could be done with all of it. The general consensus is that making data work harder is set to be a key theme for 2020, and data providers will play an extremely prominent role. Our team was on hand at NRF and compiled the following …
S4M Stars – Francisco Lasa, Senior Sales Director
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does your job involve? I build media agency and client relationships with LATAM agencies in Miami and LATAM local, and present the capabilities and tools of S4M’s platform. Throughout this process, I try to keep strong relationships with existing clients, prospect new ones, demo our offerings, provide thought leadership …
Infographic – How to run a successful Drive-to-Store campaign
Getting customers off the couch and into stores can be difficult. That’s why advertisers are set to spend $133.5 billion by 2023 on drive-to-store advertising – campaigns which increase visits to stores, dealerships and restaurants. Drive-to-store is S4M’s bread and butter, so to help you get the biggest bang for your buck, we’ve put together 10 basic steps to deliver a successful drive-to-store campaign. To learn more about the state of drive-to-store advertising, and to access our full study, click here: The State of Drive-to-Store Advertising 2019.
2020 Trends: 2019’s almost over – what’s next for the industry?
As the digital advertising landscape evolves, brands are searching for effective ways to keep up with rapidly changing marketplace dynamics. Looking ahead, you’ll need to reach customers with engaging, relevant messaging to have a lasting impact that will get them into your stores. From the advent of 5G and industry standardization to redefining traditional success metrics, you’ll need to keep an eye out for the hot trends to implement going into the new year. So, before we all cheer to a new decade, here are the five trends that will define 2020 in the ad tech industry. Say goodbye to …
S4M Stars – Nadine Ferraro, Accountant & Office Manager
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be an Accountant? It means a lot of things. I’m in charge of examining our financial records and making sure they’re accurate, preparing financial reports about our profits and losses. And the very important task of making sure we file and pay our taxes on …
S4M wins gold at the Data Festival 2019!
We’re proud to share that S4M won the Gold Award in the Web-To-Store & Data category at Data Festival 2019 . These awards celebrate brands which leverage data towards a better performance and the tech providers that help them achieve outstanding results. Being recognized for our use of mobile data to generate customer foot traffic in stores is the perfect early Christmas present. And we’d like to thank our clients SEAT and Re-Mind PHD – we wouldn’t have won this award without you – so, congratulations to you too! SEAT partnered with S4M and media agency Re-Mind PHD to create a …