As we move into November, you might notice brands launching their holiday advertising rollouts. Month-long campaigns to drive consumers into their stores for all of their holiday shopping.  And while we know that eCommerce continues to grow as a method for consumer shopping, 87.6% of 2018 holiday spending was still through brick-and-mortar/ in-store retail. According to Blackhawk Network, in-store shoppers are still the majority, especially among older generations — 66% of GenXers and 72% of Baby Boomers shop at brick-and-mortar stores all the time. So before ruling out brick-and-mortar and focusing all efforts on bolstering eCommerce sales, we came up …

Buying furniture is never easy. Will this armchair still be comfortable in a few months? Will that green sofa still look good in a year? Ditto that coffee table? When we buy furniture, we are signing up to live with our purchases for a while – which increases the time and effort put into our decision to buy. Recent trends reveal increased spending in the home improvement sector as well as growth in consumer confidence to buy their furnishings online – specifically through direct-to-consumer retailers. However, most sales still take place in showrooms and stores. Because customers are buying furniture …

L’été est fini. Septembre est là. Et, pour la plupart des parents, cela est synonyme d’une seule chose : la rentrée des classes.  Pour plus d’un parent sur quatre, la rentrée des classes est vécue comme un moment de stress. Qui n’a jamais été confronté aux dilemmes du choix de couleur de cahier, de marque de stylos ou du scénario catastrophe de la rupture de stock ? Au vu du large éventail de produits, de revendeurs et des préférences de leurs enfants, 52% des parents ont aujourd’hui fait le choix de préparer la rentrée sur smartphone. Cela leur permet d’avoir …