Blog
The LBMA and S4M Explain California’s New Privacy Law
CCPA, California’s new privacy law, is designed to give consumers more control over their personal information and protect the data rights of California residents. The law, which is one of the strictest privacy laws to-date in the US, will have a direct impact on marketers and the digital advertising ecosystem. Learn more about CCPA and how it could impact your business by downloading our CCPA 101 guide. [vc_row][vc_column][cm_button text=”Download Here” link=”url:http%3A%2F%2Fdownload.s4m.io%2F07d3eb468915591b2ab6%2FS4M_Pager-US_CCPAxLBMA.pdf||target:%20_blank|” alignment=”text-center” shape=”btn-round”][/vc_column]
S4M wins Gold Award for eBusiness & Drive-to-Store at La Nuit des Rois 2019
We are delighted to announce that S4M has won the La Nuit des Rois 2019 Gold Award for Best eBusiness & Drive-to-Store solution on March 14th, 2019! Organized by French digital marketing media Viuz, La Nuit des Rois awards celebrate the best digital marketing solutions in the French market based on two major criteria: performance and innovation. We were honored to be shortlisted among some of the industry’s greatest and to attend this prestigious event alongside them. Our Rexona Protection Active+ campaign came to be when Unilever and media agency Mindshare called on us to create a mobile advertising campaign …
S4M Launches New Ad Format to Boost Store Visits with Mobile Wallet Passes
S4M announces today the release of a brand-new ad format, the Pass-to-Store. The creative new ad format provides advertisers with a method to drive incremental in-store visits with smart push notifications to engage with their audience at a specific time and date. With this new ad experience, shoppers download a card with a promotion or invitation offered by an advertiser, which is then saved directly into their mobile phone wallet, compatible with both Android and Apple. The ad can be designed to offer event tickets, promotions, discounts or a simple sales reminder. Once the card is saved in the user’s …
Book a meeting to discuss S4M’s new strategy to boost dealership visits
Choose your KPI and we’ll ensure its performance With mobile influencing 90% of all car purchases, S4M brings to market a comprehensive strategy to drive-up dealership visits. Working hard to connect, engage and convert the modern car buyer, we guarantee the delivery of powerful KPIs at every stage of car buying – maximizing your ad-spend. Fill in the form below to begin discussing your automotive strategy for 2019. * indicates required Full Name * Company * Professional Email * Country * City * Please select your industry * AdvertiserMedia AgencyPublisherOther Want to know more right now? Discover how we helped a …
S4M wins Mumbrella Asia 2018 Award for Best Mobile Ad of the Year
The saying goes that Christmas is the most wonderful time of the year. And we couldn’t agree more. Indeed, what better time than Christmas to announce that we have won the Mumbrella Asia 2018 Award for Best Mobile Ad of the Year for our Santa Chatbot campaign! Fitting, isn’t it? At S4M, we recognize the importance of creating innovative, engaging and results-oriented campaigns. So, for this campaign, we partnered with LEGO and media agency Carat to create a chatbot campaign that both reflected LEGO’s brand identity and included a seasonal Christmas angle to appeal to shoppers. This innovative chatbot campaign, …
The Location Based Marketing Association is coming to France
The Location Based Marketing Association (LBMA) was founded in 2010 in Toronto to bring together brands, retailers and innovative technology providers centered on the use of media, location and digital innovation. Their goal is to educate, share best practices, establish guidelines for growth and promote the services of member companies to brands and other content-related providers. This leading global trade association recently announced the appointment of several new members to its Global Advisory Board, among whom is Nicolas Rieul, Global Chief Strategy & Marketing Officer at S4M. These new members will play a key role in pushing the association’s agenda …
S4M wins two awards at the Festival of Media LatAm 2018
We are proud to announce that S4M has won two awards at the Festival of Media LatAm Awards last Tuesday! Organized by the Festival of Media, the LatAm Awards celebrate and recognize the best players in creativity and media innovation in the LatAm region. We were honored to attend with some of the industry’s very best. Partnering with HP and PHD Media, our “HP INC Core Pavilion Drive-to-Store” campaign launched a unique Attribution Model in LatAm to help HP bridge their online campaign with real traffic in their brick-and-mortar stores. With more than 30K incremental visits generated to HP’s retailers, …
Book a Meeting at Festival of Media LatAm
S4M will be at Festival of Media LatAm in Miami this year! We are excited to be welcoming FOMLA attendees to our Oxygen Bar. Stop by to boost your energy levels and be in great shape to keep up with everything that will be going on during this unique event. Feel free to fill out the form below to book a one-to-one meeting with our team! Full Name Company Professional E-mail Please select your preferred date 10/29 10/30 Please select your industry Advertiser Media Agency Publisher Other Do not miss Stan Coignard, S4M’s Americas CEO, who will be …
Two S4M Campaigns Nominated for 2018 Mobile Marketing Association APAC SMARTIES Awards
The Mobile Marketing Association (MMA) has released their shortlist for the 2018 APAC SMARTIES Awards. We’re delighted to share that two S4M campaigns have made the cut. The Sony Pictures digital advertisement done in partnership with IPG Media Brands is nominated in the Mobile Video category. For the chatbot drive-to-store for Lego done with Carat, we’re up for Most Engaging Mobile Creative. Both campaigns have won industry awards. We recently received a MediaPost OMMA for the Sony Pictures mobile advertisement and a 2018 Singapore Media Award for the LEGO drive-to-store. For an overview of the campaigns, check out the videos …
S4M’s Pernod Ricard Travel Retail Campaign Shortlisted for Two 2018 SMARTIES EMEA Awards
The Mobile Marketing Association (MMA) has announced the 2018 Smarties EMEA Awards nominees. We’re excited to share that the innovative and client praised Pernod Ricard travel retail campaign is shortlisted in two categories, Location Based and Programmatic. The MMA Smarties EMEA is an awards ceremony recognizing the best of what mobile marketing has to offer. The program is open to all players in the industry. Campaigns are judged on strategy, creativity, execution, and business impact. The Pernod Ricard travel retail digital advertisement was highly successful in driving travelers to point-of sales while in UK airports. In the Location Based category, …