Blog
S4M Shortlisted for Five 2018 Effective Mobile Marketing Awards
Mobile Marketing Magazine has revealed the nominations for the 2018 Effective Mobile Marketing Awards. We are excited to announce that for the second year in a row, S4M is shortlisted in five categories. Our campaigns with LEGO, Sony Pictures and Pernod Ricard are in the running for the following awards: Lego, S4M and Carat – Taking the Chat Out of the Bot ~Most Effective Chatbot Solution ~Most Effective In-app Advertising Campaign Sony Pictures, S4M and IPG Mediabrands – Going From the Small Screen to the Big Screen ~Most Effective Entertainment Campaign or Solution ~Most Effective Location Campaign Pernod Ricard, S4M …
S4M Wins MediaPost 2018 OMMA Award
At S4M we recognize the significance of creating engaging, innovative and results-oriented digital campaigns. So it’s our great pleasure to share that we have received a MediaPost 2018 OMMA Award for Online Marketing. Partnering with Sony Pictures and IPG MediaBrands, our drive-to-store campaign “Going from the Small Screen to the Big Screen,” for the movie The Dark Tower won the prestigious award in the category of entertainment and movies. The ceremony took place October 2nd in New York City at the historic Cutting Room. The MediaPost OMMA Awards aim to acknowledge agencies and advertisers that push the potential of digital …
Two S4M Campaigns up for the 2018 Mumbrella Asia Mobile Ad of the Year Award
Mumbrella Asia has released the names of its finalist for their 2018 Awards. It is with great pleasure we announce that two of our campaigns are nominated for Mobile Ad of the Year. The new award category aims to recognize “the best mobile ad on behalf of a brand or product.” In the running for the award is our campaign with Sony Pictures for the movie The Dark Tower and LEGO’s holiday season Santa Chatbot. These two drive-to-store campaigns represent the best of what digital advertisement has to offer. We’re proud to say they were created with the consumer in …
S4M Nominated for MediaPost 2018 OMMA Award
MediaPost has named the finalists for their 2018 OMMA Awards, and we are proud to share we have been shortlisted in the group of Online Marketing in the category of entertainment and movies. Entrants in the Online Marketing group are judged based on creativity, innovation, and results. S4M is nominated for our partnership with Sony Pictures on the drive-to-store campaign, “Going from the Small Screen to the Big Screen,” for the movie The Dark Tower. We’re excited to add that S4M is up against two media giants, Fox Networks and Viacom. The month-long campaign exceeded expectations by reaching roughly two million …
The Restaurant of Today – The Mobile Customer
Nearly 80 percent of the U.S. population use smartphones for many everyday tasks, including helping to locate restaurants, get directions, review menus, place orders and make payments. But restaurants often lag behind other industries in adopting new technology, lacking the time or budget for massive digital overhauls Over the course of 4 articles, we will examine the rapid expansion of mobile technology utilization within the quick service and fast casual restaurant industry. These technological changes are forcing restaurant operators to behave more like tech start-ups than burger joints. Brand success is no longer defined simply by the quality of food …
Petit-déjeuner S4M – Mama Shelter Marseille
S4M vous donne rendez-vous le mardi 2 octobre au Mama Shelter Marseille pour un petit-déjeuner spécial drive-to-store. Avec la participation exclusive de Nicolas Pons, Directeur Digital, Média & CRM, Groupe Bertrand, qui partagera avec vous son retour d’expérience. Société Nom complet Email professionnel Avec l’avènement de la donnée géolocalisation et la généralisation de l’identifiant unique en programmatique, le Graal tant recherché des retailers – réconcilier enfin on et offline – est désormais une réalité. Mais qu’est ce qui se cache réellement derrière la promesse de « générer du trafic en points de vente » ? Quand on sait …
Petit-déjeuner S4M – Union des Annonceurs
S4M vous donne rendez-vous le mardi 25 septembre au Transfo de l’Union des Annonceurs pour un petit-déjeuner spécial drive-to-store. Avec la participation exclusive de Céline Letu-Tortorici, Directrice Marketing et Communication de HOPPS Group / Pataugas et Nicolas Pons, Directeur Digital, Média & CRM, du Groupe Bertrand, qui partageront avec vous leurs retours d’expériences. Evénement réservé aux annonceurs. Société Nom complet Email professionnel Avec l’avènement de la donnée géolocalisation et la généralisation de l’identifiant unique en programmatique, le Graal tant recherché des retailers – réconcilier enfin on et offline – est désormais une réalité. Mais qu’est ce qui se cache …
Product Design: Two of FUSIO’s Design Strategies
FUSIO by S4M is a powerful drive-to-store platform that can attribute digital media investments with real-world results, such as shopper visits into stores. Our product vision is to help our clients, marketers, brands and media agencies to close the digital and physical advertising divide. In a previous article, we explained how our product team built the components that make up FUSIO’s conceptual model based on the insights gathered from user research. This article deep-dives into two design strategies used to convey the information necessary for FUSIO users to quickly internalize how the platform works. User Interface Architecture Before a user …
S4M Nominated for Three 2018 Singapore Media Awards
During the 2017 Christmas Season, LEGO partnered with S4M and Carat to roll out the fun and personalized “Santa” chatbot shopper. The “Santa” chatbot helped parents easily select and locate LEGO toys they wished to purchase, online or in-store. To learn more about the campaign, checkout our Taking The Chat Out of the Bot video. S4M is excited to announce that the LEGO chatbot campaign is a finalist in the following three 2018 Singapore Media Awards (SMA) categories: Best Use of Mobile Most Innovative Use of Technology Best Partnership between a Media Owner and an Agency The Singapore Media Awards strive …
Book a meeting at DMEXCO 2018
S4M will be at DMEXCO 2018 in Cologne this year! Be sure to stop by our booth to demo our AI-powered Saas drive-to-store platform. Want to reserve a 1-to-1 demo at our stand? Fill out the form below and we will get in touch shortly. Full Name Company Professional E-mail Please select your preferred date 9/12 9/13 Please select your industry Advertiser Media Agency Publisher Other FUSIO by S4M is the 1st SaaS drive-to-store platform that leverages cutting-edge AI to optimize visits to store and footfall uplifts in real-time. Hyper precise shopper-based targeting Rethink conventional proximity targeting using only …