Blog
S4M shortlisted at the Digiday Marketing and Advertising Awards Europe 2018
The shortlist for this year’s Digiday Marketing and Advertising Awards Europe has been released and we are proud to share that S4M has been nominated in the category Best Use of Mobile! The Digiday Marketing and Advertising Awards Europe recognizes companies working to modernize European advertising, marketing and public relations. The winners will be announced at the awards gala on November 1st 2018 at Canary Wharf’s East Wintergarden in London. Nominated for our Pernod Ricard drive-to-store campaign S4M is up against Rakuten Viber. Our campaign set out to promote two luxury scotch whiskies among travellers to drive them into duty free stores …
Come see us at eTail Connect Autumn 2018
Will you be at this years eTail Connect at Sopwell House in St Albans? We want to meet you! Book a 1-to-1 meeting with our UK team to learn all about our AI-powered drive-to-store platform, FUSIO. FUSIO by S4M is the 1st SaaS drive-to-store platform that leverages cutting-edge AI to optimize visits to store and footfall uplifts in real-time. eTail Connect is a one-stop shop for senior level executives from top UK retailers and brands. It’s an interactive meeting designed to connect you with innovative leaders to share challenges, find business solutions and build lasting relationships. Not going to eTail Connect? Drop …
Product Design: FUSIO’s Conceptual Model
FUSIO by S4M is a powerful drive-to-store platform that can attribute digital media investments with real-world results, such as shopper visits into stores. Our product vision is to help our clients, marketers, brands and media agencies, to close the digital and physical advertising divide. In a previous article about our target users we explained how tool-independent workflows laid the foundation for FUSIO’s conceptual model. Ahead of bringing a product to market, a designer must first develop a conceptual model of the product that is easily understood by the target user – a core challenge for the FUSIO product team. In …
Machine Learning Meetup at S4M
S4M is hosting a Meetup at our Marseille office on June 20th. Join us at 6.30 pm to learn about how we leverage artificial intelligence for the programmatic advertising ecosystem. Registration is open to everyone, but space is limited so be sure to sign up as soon as possible. Event Agenda Welcome presentations & industry news Machine Learning Journal – Laurent Cetinsoy, Artificial Intelligence Consultant, Datadidacte Artificial intelligence considerations for operational choices in the RTB marketplace – Thibault Camper, S4M Data Scientist Research on time series in relation to winprice in the RTB process – Siham Alaoui, S4M Data Scientist AI …
Product research: knowing our target users
FUSIO by S4M is a powerful drive-to-store platform that can attribute digital media investments with real-world results, such as shopper visits into stores. Our product vision is to help our clients, marketers, brands and media agencies, to close the digital and physical advertising divide. FUSIO’s platform users are programmatic media traders who buy ad spaces at auctions in the ad exchange (automated ad space buying and selling to the highest bidder). Our product team has the primary mission to deliver a B2B product with functions and features that appeal to both primary employees using the product, “users”, as well …
FUSIO by S4M – the making of an all-in-one toolkit for marketers
S4M is an ad tech company in the digital advertising ecosystem specializing in programmatic buying to help advertisers bridge online results with offline impacts. FUSIO is S4M’s mobile advertising technology with a suite of products to address digital advertising challenges. Today, FUSIO by S4M is a powerful drive-to-store platform that can attribute digital media investments with real-world results, such as shopper visits into stores. Advertisers can optimize their digital advertising investments with FUSIO by S4M to define custom audience clusters, define geo-location targeting, and track their campaign performances from mobile impressions until consumers arrive into stores. Our technology did not …
FUSIO by S4M – the making of an all-in-one toolkit for marketers
S4M is an ad tech company in the digital advertising ecosystem specializing in programmatic buying to help advertisers bridge online results with offline impacts. FUSIO is S4M’s mobile advertising technology with a suite of products to address digital advertising challenges. Today, FUSIO by S4M is a powerful drive-to-store platform that can attribute digital media investments with real-world results, such as shopper visits into stores. Advertisers can optimize their digital advertising investments with FUSIO by S4M to define custom audience clusters, define geo-location targeting, and track their campaign performances from mobile impressions until consumers arrive into stores. Our technology did not …
S4M is a finalist in four categories for The Drum MOMA 2018
Each year, The Drum Marketing on Mobile (MOMA) Awards puts a spotlight on the industry’s best campaigns from brands and agencies across mobile. S4M helped Pernod Ricard deliver a mobile campaign across airports in the UK to drive consumers into Duty Free stores with real-time footfall visit measurements. This success campaign has been nominated four times in this year’s MOMA for the following categories: Most Effective Mobile Advertising Campaign/Strategy Most Effective Programmatic Buying Mobile Campaign Best Use of Location Based Services Best Use of Data This campaign integrated data from Factual to measure visits into shops and delivered overall store …
S4M is a finalist in four categories for The Drum MOMA 2018
Each year, The Drum Marketing on Mobile (MOMA) Awards puts a spotlight on the industry’s best campaigns from brands and agencies across mobile. S4M helped Pernod Ricard deliver a mobile campaign across airports in the UK to drive consumers into Duty Free stores with real-time footfall visit measurements. This success campaign has been nominated four times in this year’s MOMA for the following categories: Most Effective Mobile Advertising Campaign/Strategy Most Effective Programmatic Buying Mobile Campaign Best Use of Location Based Services Best Use of Data This campaign integrated data from Factual to measure visits into shops and delivered overall store …
NYC Advertiser Breakfast: Drive To Store – Should we pay for organic visits?
Location data has become a proxy in our lives to determine who, what, where, when, and how we interact with the world around us. This data is filled with nuances that marketers must understand. On April 12th from 8.30am to 10.30 am at NeueHouse in New York, we are hosting an intimate group of industry executives with deep knowledge about location data application and related complexities. During the event, we will address questions such as: How to contextualize location data to create effective attribution models to drive qualified traffic into stores? How to leverage location data to inform investment decisions across …