The great debate app vs. browser? Retailers are on a mission to reach consumers wherever they are. Mobile advertisers are still struggling with the uncertainty of the whether their campaigns should be concentrated on mobile browser or apps. Industry studies found that most online touchpoints happen on mobile-optimized websites and conversion rates on retailer apps are higher than on mobile-optimized web. This means advertisers need to be present everywhere on mobile, a combined and enforced strategy between browser and app inventories. If executed properly, brands can increase purchases and avoid abandoned shopping carts with personalised push notifications and promotions. Read …

More than 60% of travelers are using mobile apps while traveling, presenting a tremendous opportunity for travel retail advertisers. Understanding travelers’ behavior is equally important to consider when developing efficient and hyper-personalized digital advertising strategies. Therefore, it is imperative for brands to develop a tailored digital strategy for this space, separate to the way they would target the everyday shopper. Personalization is a must Brands should start by focusing on scalable, one-to-one advertising when targeting mobile devices. The device language setting, network carrier and even the make and model of the device can be used to tailor mobile ads and …

S4M is excited to renew our French Tech Pass again this year and to be a part of this international community. Designed for innovative, fast-growing entrepreneurs and startups, La French Tech aims to encourage international entrepreneurs with bold projects. It targets innovators from all over the world as part of an effort to accelerate the dynamism in the startup ecosystem. La French Tech advocates pro-business policies while providing access to funding from enthusiastic investors. and exclusive mentorship and networking opportunities. With La French Tech pass, S4M is on a mission to attract the best talent in the tech industry. As …