Blog
Petit Déjeuner Drive-to-Store
S4M vous donne rendez-vous le jeudi 21 septembre à partir de 8h dans le mythique salon de thé Angelina Paris pour un petit-déjeuner spécial drive-to-store. Evénement réservé aux annonceurs. [contact-form-7 id=”3303″ title=”21sept_petitdej_2017″] Le mobile est enfin reconnu comme le seul moyen de réconcilier on et offline : les retailers l’ont bien compris et 98% d’entre eux investissent d’ores et déjà dans les technologies mobiles pour générer des ventes en magasin. La collecte de données géolocalisées et la mesure de trafic en point de vente sont donc devenues le Graal des marketeurs. Fiabilité technologique, consentement de l’utilisateur, attribution… S4M vous propose de …
S4M at Dmexco 2017
S4M will be at Dmexco 2017 this year. Will you be there? We want to meet you, book a meeting with us to learn about the latest mobile advertising trends!! Are you an advertiser? Ask for a demo of our fullstack technology, FUSIO by S4M. Are you a SSP? Discover our mobile-only DSP. Are you a publisher? Say hi to our Global Head of Publisher Manager on site. We are getting ready for Cologne, bigger and better every year – can’t wait to catch up and meet with new players. [contact-form-7 id=”3295″ title=”dmexco2017″] Not going to Dmexco? We still want …
Infographic: In-App Mobile Advertising Impact
S4M, a mobile programmatic platform, released a study, “In-App Mobile Advertising Impact” in partnership with IPSOS, a leading research company based in France with representation in 88 countries focused on understanding consumer behaviour. The study evaluates how advertisers should invest in mobile campaigns to attain the best results. The in-app environment is a context inherently less favourable for advertising. Findings from the study show that both interstitial and MPU formats are efficient and persuasive for the brand. Nearly 500 respondents were surveyed for this study 2 weeks after being exposed to a mobile advertising campaign. The interstitial is a full …
iOS 11: How will the new updates disrupt the mobile advertising industry?
Apple announced at its annual Worldwide Developers Conference 2017 a suite of news features for iOS 11 that will surely be welcomed by its loyal users. For mobile advertisers, this update doesn’t bring all bad news, there are also some exciting new potentials for marketers with the latest update. For users, it is all good news, as Apple’s new iOS 11 is putting user privacy centre stage. Cookie era comes to an end Apple unveiled its new Intelligent Tracking Prevention in the new iOS update, which is essentially an ad tracker blocker for its Safaris web browser, rendering browser cookies …
New Format Release – The Trailer
Introducing a breakthrough mobile video format from S4M’s studio – The Trailer The Trailer is a two part extended video format that lets mobile users consume video content with the latest interactive effects. It is always a challenge for brands to showcase a video experience in just a few seconds in a standard video format. With S4M’s new Trailer video format, brands can now deliver an extended mobile video experience – that begins in the ad and continues until post-click on the landing page. In this 2-step video experience, brands can capture user attention in-ad by leveraging video effects such as loop, slow motion, …
Explore exciting mobile VR content!
[vc_row][vc_column][vc_column_text]We think you deserve a getaway. Enter for a chance to win a spa retreat for two in your city![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”2613″ img_size=”medium”][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1487072199605{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][contact-form-7 id=”2604″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Try out your newest pair of DIY VR glasses to experience a sensational universe! In the mood for discovery? Download Within for VR content from the world’s finest VR creators. Otherwise try something more exciting and experience Cedar Point’s newest roller coaster Valravn! If you are in a gaming mood, check out Subway Surfing in VR! Don’t have your cardboard …
Summer’s Here! – S4M Celebrates in London
That’s right summer’s here and we are getting ready to party! S4M is hosting a Summer Party on July 6th, at the SkyLounge in the heart of London. Join us at Double Tree Hilton’s rooftop lounge for a Cuban Mojito and celebrate the start of summer with great company. What’s even more exciting than the incredible view all night over London? At the #S4MSummerParty, we will be giving away Virtual Reality glasses and a chance to win a spa retreat for two. If you haven’t gotten your invite or need for information, please get in touch.
Mobile Truths Series – A publisher alliance
A second interview for the Mobile Truths Series… Mobile Truths is a series of spontaneous interviews from with different people from S4M to share their insights on the mobile programmatic ecosystem. Jean-Philippe Haller, Global Head of Publisher Management & Development at S4M, speaks about his outlook on the state of publishers in the mobile programmatic ecosystem. Publishers face different challenges in today’s fast-changing programmatic landscape. First, there is the need to attract and retain users, next it is ensuring a competitive existence in an ecosystem that is quickly being crowded by few dominating players. Content is expensive to produce but is key …
2017 MOMA Awards
Last week was the fifth annual MOMA awards ceremony at the Emirates Stadium in London to celebrate the most innovative and inspiring campaigns, brands, and agencies in the mobile industry. We had a fantastic evening celebrating everyone. This year our campaign for Subway was nominated in four different categories. We are so proud to have come home with the award for the Most Effective Programmatic Buying Mobile Campaign as well as receiving two commendations in the Best Brand Awareness Mobile Campaign/Strategy and the Best Use of Data categories. A huge congrats to Subway France, MediaCom France and Lokall for making these …
Mobile Truth Series – Keeping the Industry Clean
Introducing Mobile Truths… Mobile Truths is a series of spontaneous interviews from with different people from S4M to share their insights on the mobile programmatic ecosystem. In the first of the series, Stanislas Coignard, Chief Strategy Officer at S4M, takes a few minutes to talk about some of the biggest challenges faced by advertisers in the fast growing mobile advertising industry. Two of the most pressing challenges that we must address today is user experience and measurement discrepancies. Based on a recent S4M study conducted last year on over 80 mobile campaigns worldwide, One out of two mobile user, actually do not arrive …