Blog
Petit Déjeuner Études Mobile
S4M vous donne rendez-vous le mardi 25 avril à partir de 8h dans le mythique salon de thé Angelina Paris pour une présentation en avant-première de deux études exclusives sur la publicité mobile. Evénement réservé aux annonceurs. [contact-form-7 id=”2842″ title=”24avril_petitdej_2017″] La fraude est l’un des sujets les plus importants pour les annonceurs qui investissent dans le media mobile. Afin d’évaluer son impact, S4M, seule plateforme de publicité mobile accréditée par le Media Rating Council sur l’ensemble du parcours du mobinaute, a mené une étude sur 92 campagnes mobiles. Déperditions entre l’appel et l’affichage d’un format, clics frauduleux ou qui n’aboutissent …
New Format Release – The Travelling
Introducing a brand new mobile ad format by S4M – The Travelling. This format will help brands reimagine the mobile user experience and offers another exciting way to engage with consumers on their smartphones. Users can literally ‘travel’ or scroll within a dynamic video format for a truly hands-on experience. With this discovery-based tactile format, brands can be sure to leave a lasting impression with smartphone savvy consumers! Brands can now immerse their consumers into their mobile ads and reinforce their branding campaigns. The Travelling is a responsive format that is fully compatible with different operating systems. Brands can integrate this brand …
Looking beyond GAFA, a case for mobile advertising independence
The duopoly of Google and Facebook accounts for 67% of the mobile ad market in the US, and what’s more…the combined value of GAFA (Google, Amazon, Facebook, and Apple) is $200Bn more than the CAC40. There are no doubts that these powerful American tech players are exercising their clout to write the rules in the industry. Transparency is the most important edge against the rise of walled garden platforms in our data-driven business. Here are three principles that advertisers, end users, and ad tech platforms need to agree upon to set transparency as a norm in the mobile advertising ecosystem. …
S4M at Mobile World Congress 2017
The S4M team will once again be at Mobile World Congress in Barcelona. Don’t be a stranger, we want to meet you and discuss everything mobile! [contact-form-7 id=”2621″ title=”MWC2017″]
S4M is a 2016 Creative Media Awards winner
For the first time, S4M won a Creative Media Award presented by MediaPost in the Mobile Media Category! After two rounds of judging by a panel of industry experts, our Subway Campaign came out as the winning campaign in the Mobile Media category. The campaign leveraged real-time location based targeting to boost foot traffic into Subway’s restaurants. Consumers up to 400 meters from a restaurant location saw a unique ad with a tailored message displaying the distance to a nearby Subway restaurant. The campaign objectives was to achieve 200,000 visits to the store locator but the campaign exceeded the goal by 31% and …
S4M joins IAB Singapore Board
IAB Singapore concluded its 2017 Elections process on February 2nd unveiling new leadership on its Board and new Committee Co-Chairs for the coming year. Gavin Buxton, S4M’s VP Sales in APAC based in Singapore, will join the IAB Singapore Board for 2017 along with 13 other digital thought leaders. The Board will spearhead a variety of initiatives spanning research, education, and outreach efforts to raise industry standards. This year the IAB Singapore expanded The Board from eight members to fourteen to include industry leaders across multiple industries. We are honoured for the opportunity to join this distinguished Board and are …
DotJS 2016
Our front-end developers recently attended DotJS, an annual conference on state of the JavaScript world that happens in Paris. 2016 was its biggest year yet, with over 1200 attendees filling the enormous Pullman Dock venue. The talks ranged from high-level concepts of the latest and greatest frameworks, to an in-depth explanation of how memory works in Google’s V8 JS Engine. A common theme throughout the talks was the optimism for the future of JavaScript and the web, and the exciting things that are coming soon. Below are some quick recaps of several noteworthy talks: Native apps vs. the web The …
S4M takes home two awards at 2016 Cristal Festival
This past weekend has been an eventful one for S4M. We won two gold awards at the 2016 Cristal Festival in Courchevel. Our Subway case study, You’re the Chef, took home two gold awards in the Marketing Innovation category for the Best Use of Mobile and the Best Food and Beverages campaign. A huge congratulations to Subway France for making this award-winning campaign possible. We are honoured to share this proud win with MediaCom and Lokall at this year’s 2016 Cristal Festival. The Cristal Festival welcomes more than 1000 international executives and professionals from the advertising and creative worlds in …
Christmas DIY
‘Tis the season of giving! We put our creative minds together for a series of DIY Christmas ornaments so your Christmas tree can be as beautiful as ours. This holiday season, spend some time away from your smartphones and make a few origamis with your loved ones, family, friends or even strangers! Not everyone is blessed with artsy reflexes, for origami amateurs, start with the S4M Globe! This ornament is one-of-a-kind and will definitely standout on your Christmas tree. If you are ready for a challenge, try and build the reindeer origami or Santa origami. Once you’ve accomplished this very impressive DIY, show off your …
Happy Birthday S4M!
To all our friends, collaborators, clients, partners, and family, thank you for these remarkable five years. Five years ago we took our first step to transform our vision for mobile into a reality, delivering billions of ad impressions and testing countless mobile creative formats. Our mission is clear, to transform mobile advertising into a personalised and desirable services and content for the end-user. We helped advertisers understand the full potentials of mobile and get to the bottom of campaign measurements to ensure their users are experiencing the best experience possible on their smartphones. In these 5 brief years we opened six offices around the world (and …