Blog
Stratégies publicitaires pour garder votre entreprise en tête pendant le confinement
2020 n’a pas été une année facile pour les détaillants de rue, et avec davantage de restrictions de type verrouillage qui se profilent à l’approche des mois d’hiver, une stratégie classique de drive-to-store pourrait ne pas être le bon choix pour toutes les entreprises. Rester à l’esprit et montrer à votre public comment vous le soutenez peut signifier un rétablissement rapide lorsque vous reprenez vos activités habituelles. Quelle que soit votre situation, voici comment nous pouvons vous aider : Vous pouvez ouvrir normalement Si votre entreprise est considérée comme essentielle et que vous serez ouvert, nous vous recommandons fortement de …
Strategie pubblicitarie per mantenere la tua attività al primo posto durante il lockdown
Il 2020 non è stato un anno facile per i rivenditori al dettaglio e, con ulteriori restrizioni di tipo lockdown che incombono in vista dei mesi invernali, una classica strategia drive-to-store potrebbe non essere la scelta giusta per ogni azienda. Rimanere al primo posto e mostrare al tuo pubblico come lo stai ancora supportando può significare una pronta ripresa quando torni al lavoro come al solito. Qualunque sia la tua situazione, ecco come possiamo aiutarti: Puoi aprire normalmente Se la tua attività è considerata essenziale e sarai aperto, ti consigliamo vivamente di eseguire campagne drive-to-store per far sapere ai tuoi …
Advertising strategies to keep your business top of mind during lockdown
2020 hasn’t been an easy year for high-street retailers, and with more lockdown-type restrictions looming ahead of the winter months, a classic drive-to-store strategy might not be the right choice for every business. Remaining top of mind and showing your audience how you’re still supporting them can mean a speedy recovery when you go back to business as usual. Whatever your situation is, here’s how we can help you: You are able to open normally If your business is considered essential and you’ll be open, we strongly recommend running drive-to-store campaigns to let your customers know you’re still trading and …
S4M Academy Podcast: Episode 4 featuring Givsly: Why Corporate Purpose is Crucial for Businesses
Corporate Social Responsibility has been sort of a buzzword in the industry over the past couple of years, but 2020 has really made businesses put their money, and their time, where their mouth is. With Generation Z becoming a large part of the working population, we are seeing the increase of interest from internal employees to work for a brand or company that has a CSR arm and actively contributes to organizations that align with their beliefs and values. This is also something that is becoming very apparent when we look at how consumers are determining what brands they will …
S4M Stars – Rheem Al Barazi, Account Manager
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be Account Manager? I act as a liaison between clients and S4M to answer operation needs and provide day-to-day strategic solutions that respond to clients’ KPIs and challenges. I collaborate with the sales team on prospecting efforts and proactively uncover untapped opportunities. I work alongside …
Plan your drive-to-store campaigns with our new location intelligence tool
Whether you are starting your drive-to-store advertising journey or you are seasoned in increasing your store traffic, there’s one thing that is true: you need data to make the right decisions. In this case, you need visitation data for the stores where you are running campaigns to understand the impact across the board. But you need more than the number of visits coming from your campaign, you need the total number of visits for each store. Collect this data over time and you’ve got a solid understanding of the visitation patterns that govern each POI. Our new location intelligence tool, …
Four Tips to Boost Visits and Sales This Holiday Season
It goes without saying that this year’s holiday shopping season and overall seasonal celebrations will be unlike any other we’ve experienced. There is a myriad of things that are going to impact how people shop, when and where people shop, and the availability of items they’re shopping for. We know that there will be certain difficulties associated with this year, but there is still a lot of opportunity for brands. According to eMarketer, nearly 48% of US shoppers are still planning to spend the same amount on their holiday shopping as they did in 2019. Yes, this year will be …
S4M wins Best Restaurant Campaign at the OMMA Awards
We’re thrilled to share that S4M won Best Restaurant Campaign at the OMMA Awards for our Nando’s activations in Singapore. For over 10 years, these prestigious awards have been honoring online marketing excellence across all industry sectors by recognizing companies and advertisers that push the potential of digital advertising. Our winning campaign saw Nando’s partner with S4M and media agency Vizeum Singapore to create dynamic mobile activations to drive customers to physical dining spots. To help the brand stand out, we developed a customized drive-to-store strategy using interactive mobile ad formats to target audiences with a proven interest in Nando’s restaurants. Our …
S4M Academy Podcast: Episode 3 featuring PubNative: The Importance of the User Experience
Over the past two years, data collection regulations have become more stringent in Europe and the US with GDPR and CCPA. Consumers are now getting back more control over their personal information when it comes to what is being shared with brands through mobile devices. As these policies come into the public light, consumers are more aware of what data of theirs is being collected. But on the other side of this uptick in user and data privacy control is the increased responsibility for advertisers to demonstrate the importance of WHY user data is obtained in the first place, and …
S4M Stars – Marianne Caron, Account Manager
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be Account Manager? Since I’m doing both pre-sales and post-sales, my days are never the same! My job basically consists of supporting all of our Canadian clients, and helping our sales win new campaigns. How would you describe yourself? I’m a traveler and explorer. Whenever …