2020 was the most unpredictable year for advertising that most of us have ever seen. But with the unpredictability came a lot of innovation and reimagination from brands. One thing that we noticed is that brands really adapted how they spoke and connected to their consumers. Advertisements were no longer about purely selling products, but …
There’s often the notion that your voice doesn’t count, your vote doesn’t’ matter, or that if you say something it might not be as impactful as you hope. This sometimes feels true to many of us. But what happens when you challenge that thought and you take the small step? In this episode, Guillaume Dannaud, …
Corporate Social Responsibility has been sort of a buzzword in the industry over the past couple of years, but 2020 has really made businesses put their money, and their time, where their mouth is. With Generation Z becoming a large part of the working population, we are seeing the increase of interest from internal employees …
Over the past two years, data collection regulations have become more stringent in Europe and the US with GDPR and CCPA. Consumers are now getting back more control over their personal information when it comes to what is being shared with brands through mobile devices. As these policies come into the public light, consumers are …
The onset of digital out of home has shifted what is considered a broadcast medium to a programmatic and dynamic one, merging the benefits of digital planning and measurement with the power of traditional media reach. The channel is now able to leverage advancing technology and gain better access to more consumer data, allowing digital …
S4M Academy Podcast Lab: Episode 2 featuring VIOOH: The Mobile + DOOH Impact Read More »
In the first episode of S4M’s Academy Podcast Lab, we sat down with Unacast to discuss our recent global partnership, with the two people closest to it, Nico Saraiva, SVP, Strategic Partnerships (S4M) and Eric Hynes, Senior Director, Head of Client Success (Unacast). This is a particularly important partnership for us because the integration of …
S4M Academy Podcast Lab: Episode 1 featuring Unacast: The Good of Location Data Read More »