The digital advertising expert joins the drive-to-store platform to impulse its growth in the region
London, 14 June 2021 – S4M has appointed Daniel Muñoz as Sales & Business Development Director Spain to help the company scale up its operations and growth in the Spanish market.
With a career in digital media spanning more than 10 years, Muñoz brings a wealth of expertise to the company. His tenure at SmartClip (Atresmedia Group) showcased his outstanding capabilities and industry knowledge as he developed digital solutions to reflect the shift associated with the digitization of media and the new TV era. Muñoz also has significant experience working with publishers, giving him a comprehensive view of the market which he now brings to S4M. Most recently, he became associate professor at the Center for Financial Studies in Madrid, where he teaches Programmatic Buying, Data Management and Digital Marketing.
His role at S4M will be to make it the drive-to-store leader in the country by helping brands convert their media KPIs to business KPIs thanks to the company’s services and technology.
“I’m looking forward to building exciting projects at S4M. Our drive-to-store technology is a fantastic tool to create unique activations for brands and retailers and help them make customers enjoy the shopping experience in points of sale once again”, said Muñoz.
S4M CEO Christophe Collet commented “Daniel’s extensive experience and strong knowledge will be decisive as we continue to grow in the Spanish market. We couldn’t have asked for a better person to lead our local sales and we’re eager to see him develop this tremendous market.”