Justin Montgomery

Locala Appoints Roxane Serruys as Sales Director, Belgium

Roxane Serruys joins Locala as Country Manager for Belgium, bringing over 10 years of experience in digital marketing business development in Europe. Brussels, July 25, 2022 – Locala, the worldwide leader in driving consumers to stores and proving the results, announced the appointment of Roxane Serruys to Sales Director for Belgium. Benjamin Sekkai, Locala’s Managing …

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Locala Appoints Anoeshka Harpal as Sales Director, Netherlands

Press Release / By Justin Montgomery

Anoeshka Harpal joins Locala as Sales Director for Netherlands, bringing over 20 years of business development experience to the new market. Amsterdam, Netherlands, July 14, 2022 – Locala, the worldwide leader in driving consumers to stores and proving the results, announced the appointment of Anoeshka Harpel to Director of Sales, Netherlands. Benjamin Sekkai, Locala’s Managing …

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Stop Wasting Money on Organic Visitors

Industry Insights / By Justin Montgomery

Google decided long ago that brands would have to spend money to defend their most precious assets from their competitors: their brand names. Instead of focusing on new, incremental customers, brands today are still spending a good portion of a staggering $144.8 Billion on search advertising, with many of those clicks coming from their most …

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Locala Partners With Happydemics to Bring More Insights to Drive-to-Store Marketers

Press Release / By Justin Montgomery

Paris, France, July 12, 2022 – Locala, the recognized leader in driving consumers to stores and proving the results, announces new data insights capabilities as part of its drive-to-store strategy. Co-built with brand performance measurement platform Happydemics, the data study gives Insight Managers access to automated reporting including both quantitative and qualitative data about their …

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Even Amazon Agrees: Shoppers Prefer Physical Stores

News / By Justin Montgomery

Online retail sales have been steadily increasing since Amazon first launched their book selling website in 1995, but despite many predictions to the contrary, the physical store still reigns supreme, with over 85% of retail sales being conducted in person. Despite Amazon’s incredible market share of eCommerce sales, the online store accounts for just 1% …

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